
When considering various metrics to measure brand health, the most important one is its perceived quality. This can be measured through several metrics, including performance, reliability, appearance, and finish. Traditional brand tracking studies can be overwhelming, but there are other, more practical ways to measure brand health. Some conventional metrics include category awareness, brand performance, and overall health. Alternatively, you can track brand health using other metrics, such as the sentiment associated with a brand name. Monitoring the variations of your brand name One of the most important ways to tracking your brand and track the popularity of your brand online is…