We have all been there: we tried to look our very best, perfecting our makeup and hair and outfit for a nice meal, and spill a dollop of sauce on that outfit. And no matter how brilliant our look is, all that remains visible is that dollop of sauce. Well, this is the same with outdoor signs. If they are hung with the wrong materials, those materials start to rust, and all people can see is the rust stains. This is why it is so important to know that copper nails are rust resistant, so you can save yourself from negative publicity.
People Make Mistakes
We all know that people make mistakes (like that dollop of sauce, again). However, we have no control over what our brain registers. While a date may forgive you for spilling sauce on your outfit and even laugh about it, the same cannot be said for an outdoor sign. That is because an outdoor sign is there to make a first impression whereas, by the time you spill that sauce, you will have already made your first impression.
If you have a store with an outdoor sign, and the rust stains start to become visible, your staff and regular clientele may be willing to look past it. But those prospective customers who are walking by, the very customers you are trying to reach, will judge you negatively and go somewhere else. So yes, people make mistakes, but this is one mistake that you, as a store owner, can not afford to make.
Keeping Your Signs Polished and Attractive
You’ll be very happy to know that it is very easy to keep your outdoor sign looking beautiful for years. The first is that the sign itself should be made of the right materials, preferably stainless or galvanized steel. The second is that it should be hung with copper nails. The best thing about all of this is that neither of those materials cost the earth. In fact, you may even find that they are more affordable than other materials that do rust. In other words, you can look better for longer, at a much lower cost! Now there is really no more excuse for those rusty old signs.
What If the Sign Is Already There?
It is possible that you purchased a sign in the past and hung it wrong. Those rust stains are starting to appear, and you don’t have the money to purchase a new sign. You should, however, have the money to buy some copper nails. The key now is to get rid of the rust that is already there, and to replace the rust-causing nails and bolts with copper ones. Rust is actually surprisingly easy to remove. All you need to do is cover the rust spots with some baking soda, leave for an hour, and scrub it off with a metal scourer. A little bit of elbow grease, in other words, is all that you need.